Sunbury '73 ran from 27 January to 29 January. The attendance was 25,000 - 30,000 and the entry fee was $8.00 (3 days), $7.00 (2 days), $5.00 (1 day). Music entrepreneur Michael Gudinski new record company, Mushroom Records, was established with Ray Evans late in 1972. It became associated with Sunbury thanks to its inaugural album, a three-disc set of live recordings from the 1973 festival, "Sunbury 1973 - The Great Australian Rock Festival". Guitarist, Lobby Loyde and his band, Coloured Balls were joined on-stage by Billy Thorpe and Leo de Castro (Friends) to record a live set, "Summer Jam", which was issued in November. Carson released their own live album, "On the Air" in April but had disbanded by that time.
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