Bubblegum rock

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1910 FruitGum Company
United States

Years: 1965 - 1969; 2007 - present
Styles: Bubblegum Rock, Pop Rock, Power Pop, Psychedelic Rock, Soft Rock


Mark Gutkowski - Organ, Rhythm guitar, Vocals
Frank Jeckell - Rhythm guitar, Vocals
Floyd Marcus - Drums, Vocals
Pat Karwan - Lead guitar, Vocals
Steve Mortkowitz - Bass Guitar, Vocals


Chuck Travis - Lead guitar, Vocals
Rusty Oppenheimer - Drums, Vocals
Larry Ripley - Bass Guitar, Horns, Vocals
Bruce Shay - Percussion, Vocals
Ralph Cohen - Trumpet
Jerry Roth - Alto saxophone, Clarinet, Drums, Flute, Tenor saxophone, Vocals
Don Christopher - Guitar, Vocals
Richie Gomez - Guitar, Vocals
Pat Soriano - Organ, Piano, Vocals
Glenn Lewis - Vocals
Mike Edell - Keyboards, Vocals
Jimmy Casazza - Drums


     Old Music Encyclopedia PictureThe 1910 Fruitgum Company (often shortened to 1910 Fruitgum Co.) is an American bubblegum pop band of the 1960s. One of the so-called ‘Bubblegum’ sound pioneers, the 1910 Fruitgum Company began their career with three million-selling singles, ""Simon Says", "1,2,3 Red Ligh" and "Indian Giver".

     Frank Jeckell, Steve Mortkowitz and Mark Gutkowski were playing in a group called Jeckell and the Hydes. In 1966 they recruited a well-known local drummer, Floyd Marcus, and Marcus' recommendation, Pat Karwan, and together the five had a new band. They named it The 1910 Fruitgum Co. Guitarist Frank Jeckell claimed to have adopted the name from a candy wrapper that he found in his attic.

     In 1967, The 1910 Fruitgum Company® was signed to a recording contract with Buddah Records. Their first release in 1968, "Simon Says", became a top of the chart hit in the US and ranked number two in the United Kingdom, staying on the charts for over 10 weeks.

     The group followed up with "1-2-3 Red Light"which hit the charts and got to number three on the US National charts. Following was "Indian Giver" in March of 1969 which reached number eight on the charts and was copied by Joan Jett and The Ramones. 1969's "Indian Giver", the title cut from the Fruitgum Company's fourth album, was their last Top Five hit, and after one last LP, Hard Ride, the group disbanded.


Simon Says (1968)
1, 2, 3, Red Light (1968)
Goody Goody Gumdrops (1968)
Indian Giver (1969)
Hard Ride (1969)

Singles & EPs

Simon Says / Reflections From The Looking Glass (Feb, 1968)
May I Take A Giant Step (Into Your Heart) / (Poor Old) Mr. Jensen (Apr, 1968)
1, 2, 3, Red Ligh / Sticky Sticky (Jun, 1968)
Goody Goody Gumdrops / Candy Kisses (Oct, 1968)
Indian Giver / Pow Wow (Jan, 1969)
Special Delivery / No Good Annie (May, 1969)
The Train / Eternal Light (Aug, 1969)
When We Get Married / Baby Bret (Nov, 1969)
Lawdy, Lawdy /The Clock (1970)
Go Away / The Track (1970)

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